by Lisa Furgison – BPlans Weekly
What sets your business apart? The answer to that question usually leads entrepreneurs to define their unique value proposition. To help you create a value proposition, we’ve written this handy guide to walk you through the process.
Whether you’re a new entrepreneur or thinking about joining the ranks, one question you’ll have to answer is: What sets your business apart? The answer to that question usually leads entrepreneurs to define their unique value proposition, also called unique selling proposition, or USP.
To help entrepreneurs create a value proposition, we’ve written this handy guide to walk you through the process.